TARGETED INFORMATION CONTENT DELIVERY USING A COMBINATION OF ENVIRONMENTAL AND DEMOGRAPHIC INFORMATION

摘要

A system and method for targeting the delivery of information content to selected potential recipients thereof using a combination of environmental and demographic information related to such potential recipients. Environmental information used may include weather information, such as weather forecast information obtained from weather forecast models. Demographic information includes locations of interest, lifestyle, and other demographic information for potential recipients. Based on a combination of such environmental and demographic information, selected information content, such as advertising information, is targeted for delivery to selected ones of the potential recipients to whom such content is likely to be most valuable. Content may be delivered to the recipient in any manner, including via an e-mail or Internet web page.