BUILDING AN INTEREST PROFILE ON A MEDIA SYSTEM WITH STORED AGENTS

摘要

A method and a system for building an interest profile on a media system with stored agents. The agent comprises a profile of media content, and possibly also an algorithm. The media system can be a VCR, TV, set-top box, a server, a radio, DVD player. The method includes the steps of transferring (302) an agent to the media system based on a selection criterion from a service provider of agents, building (303) an interest profile based on the transferred agent and the stored agents, if any; and recommending (304) media content on the media system based on the interest profile. The method further includes the steps of storing (305) the transferred agent on the media system to incorporate the transferred agent in the interest profile, transferring an agent from a media system based on a selection criteria to another media system and modifying (306) the interest profile on the media system. The agent is given an identification code (309) to identify the agent owner. The agent is provided with referral information with a link to media content, to a web site on the Internet and or a link to a shop. The method further includes the steps of charging (308) and ensuring payment (310) for the use of agents.