Method, system and computer product for performing e-channel analytics

摘要

In this disclosure there is a method, system and a tool for analyzing e-channel data for a website and for applying the analytics for obtaining a rule based personalized website. The e-channel data is obtained, pre-processed and integrated. Different analytics are performed on the integrated data and reports are generated. In addition, this disclosure describes a marketing association tool for extracting useful rules from the pre-processed data and using the rules for enhancing the website dynamically and for generating decision support reports.