REAL-TIME COLLABORATION AND WORKFLOW MANAGEMENT FOR A MARKETING CAMPAIGN

摘要

A system (10) for enabling real-time collaboration and workflow management of a marketing campaign within a marketing organization. The system comprises a role portal component which provides at least two role portals corresponding to at least two marketing roles within the organization, and a workbench component to generate on user's display a workbench corresponding to each of the role portals. The workbench comprises a home page, activities page, a marketing campaigns and a customer analysis page.