INVENTORY AND REVENUE MAXIMIZATION METHOD AND SYSTEM

摘要

A method is provided for enterprise management and bundling of radio, outdoor and entertainment inventory to achieve maximum revenue on perishable products. An electronic data-mart (110) or central information storage and data processing system is established to collect influencing factors for the probability and price sensitivity of a particular advertising buyer (120). Once three or more variables exist, inventory and pricing fuzzy logic algorithms create scenario plans to present the most profitable bundle of offerings.