| 摘要 |
The present invention provides a method of sending personalized information to at least one person provided with a portable appliance (M) having a memory and suitable for exchanging information over a wireless connection or for reading information stored in said memory, said method comprising the following steps: displaying the information by means of at least one display device distinct from the portable appliance and enabling different images to be displayed; detecting the presence of said appliance (M) in a geographical zone; during the presence of said appliance in said geographical zone, reading at least one item of information from the memory of the appliance, said item of information having been stored during an earlier use of the appliance or enabling the appliance to be identified; and sending personalized information to the appliance of content that is a function of said at least one item of information read from the memory and of at least one item of information displayed on the display device, and/or storing the information read from the memories of appliances present in said geographical zone between two predetermined instants.
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