| 摘要 |
A message providing apparatus according to one embodiment is apparently a small-sized (for sample, screen size of about 3.5 inches) flat display (for example, LCD), wherein a speaker is provided at a cabinet, and a memory card that is a message data storage medium is inserted into the cabinet. Advertisement display data is stored to be classified into a moving image layer indicating a landscape, a still image layer indicating a commodity, a graphic (POP) layer indicating a price, a character layer indicating a catch phrase, and a sound layer which are displayed to be superimposed as required. BGM music data is also stored as the sound layer, and is reproduced in synchronism with a display. Advertisement characters are printed at the cabinet. When power is supplied, the apparatus automatically starts data reproduction of the memory card (by using a power on play function), and when all the data has been reproduced, the apparatus automatically restarts reproduction (by using an auto replay function). The message providing apparatus can be disposed on a commodity display shelf in place of a conventional advertisement providing apparatus so that image or sound information such as television commercial message popular among consumers can be distributed near commodities.
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