| 摘要 |
PURPOSE: A marketing lotto is provided to offer an opportunity for the lotto prize to a customer and make an advertiser increase an AD(ADvertisement) effect by printing a logo or the AD/PR(Public Relations) of a company and a lotto number selection column on a leaflet. CONSTITUTION: The company needing the leaflet registers to a marketing lotto provider(A) as a member company(B). The leaflet printing the logo or AD/PR contents and the lotto is made by the marketing lotto provider and is sold to the member company. The leaflet is given to the customer(C), and the customer inputs the lotto numbers to a database of an ARS(Automatic Response Service) server(D) through an ARS telephone of the marketing lotto provider. The lotto numbers selected from the customer are sent to a cellular phone of the customer from an SMS(Short Message Service) company(E). After drawing the lotto, a premium or prize money is given to the customer. |
