发明名称 |
Method for targeted advertising on the web based on accumulated self-learning data, clustering users and semantic node graph techniques |
摘要 |
A method for dynamically placing objects in slots on a web page in response to a current client request for the web page comprises the steps of classifying users into user groups based one or more user-characteristics, accumulating self-learning data based on user click behavior for each user group, matching the current client request with a corresponding user group and scheduling real-time selection of the slots for the objects on the web page based on the self-learning data of the corresponding user group.
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申请公布号 |
US6714975(B1) |
申请公布日期 |
2004.03.30 |
申请号 |
US19970829631 |
申请日期 |
1997.03.31 |
申请人 |
INTERNATIONAL BUSINESS MACHINES CORPORATION |
发明人 |
AGGARWAL CHARU CHANDRA;WOLF JOEL LEONARD;YU PHILIP SHI-LUNG |
分类号 |
G06Q30/00;(IPC1-7):G06F15/163;G06F17/60 |
主分类号 |
G06Q30/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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