SYSTEM AND METHOD TO INITIATE A MOBILE DATA COMMUNICATION UTILIZING A TRIGGER SYSTEM

摘要

A system (10) and method enables a user (100) to initiate a communication with an organization using a mobile communication device (116) by means of a trigger system (102). The system and method enables the organization to acquire a user mobile device address by means of the trigger system (102). The system and method enables an organization to respond to the user (100) by means of the trigger system (102) and a message application server (106). The system and method enables organizations to deliver mobile messages, coupons, offers and promotions to the user mobile device (116) by means of a combination of the trigger system (102), a message application server (106) and an offer application.