HOLOGRAPHIC MARKETING METHOD AND SYSTEM FOR CONSUMER PRODUCTS IN A RETAIL ENVIRONMENT
摘要
A method of inducing a sale of a product in a retail environment includes providing the product in a storage structure from which a potential purchaser may take physical possession of the product. A true hologram is provided to project a three-dimensional holographic image into a first space proximate to the storage structure to attract potential purchaser attention. The holographic image from the true hologram is used to communicate information about the product to the potential purchaser.
申请公布号
WO2004023247(A2)
申请公布日期
2004.03.18
申请号
WO2003US27453
申请日期
2003.09.04
申请人
COLGATE-PALMOLIVE COMPANY
发明人
CAI, HENG;HOLERCA, MARIAN, NICUSOR;ARVANITIDOU, EVANGELIA;MIANO, ROSEMARY;MINTEL, THOMAS, E.;CANADY, VAN