| 摘要 |
An Internet advertising method comprising the steps of: upon request from a user terminal that has accessed a Web site, posting a banner advertisement on the Web site based on banner source code included in the source code of the Web site (Step S1); displaying an advertisement page on the user terminal when the banner advertisement on the user terminal is clicked (Step S2), and acquiring a first identification code included in the banner source code (Step S3); generating a second identification code in response to a banner advertisement posting request made from the user terminal through the advertisement page (Step S4), and storing information by which to associate the second identification code with the first identification code (Step S5); and incorporating the second identification code into the banner source code and sending it (Step S6). This method enables the widespread distribution of a banner advertisement by encouraging Web site operators to post the banner advertisement on their Web site, and thereby strengthens the advertising effect.
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