Reaction measurement method and system

摘要

The present invention disclose a method for measuring a subject's reaction to stimuli presentation by using a measurement scale. The subject is presented with any new stimuli and a measurement scale, the user is instructed to indicate his reaction to stimuli by moving the position of the scale, the movement of the scale is measured with reference to time and the scale positions and movements are recorded as function of time. The final position of the scale is detected as the final measurement. The measurement results are analyzed and evaluated for determining the subject's reaction/opinion to the stimuli;