| 摘要 |
<P>PROBLEM TO BE SOLVED: To grasp an effect of a sales promotion method in an absolute level, adding various factors affecting a sales result. <P>SOLUTION: This method/device is provided with; a collecting means 122 for collecting a causal data including attribute information of a store and a sales result data; a storage means 125 for storing a case data prepared in a prescribed format, based on the collected causal data and sales result data; an indexing means 123 for indexing the sales result while classified by the factors affecting the sales result, based on the sales result included in the case data stored in the storage means 125; and a measuring means 124 for determining a judge-determination reference based on the sales result indexed factor by factor in the indexing means 123, and for measuring the effect of sales promotion in the every factor. <P>COPYRIGHT: (C)2004,JPO |
