METHOD AND SYSTEM FOR INSERTING REAL-TIME MOVING IMAGE AD INTO MULTIMEDIA CONTENTS

摘要

PURPOSE: A method and a system for inserting a real-time moving image AD(ADvertisement) into multimedia contents are provided to transmit the multimedia contents overlapped with the moving image AD customized by the CRM(Customer Relationship Management) information of a customer in real-time, and to continuously insert the moving image AD while the multimedia contents is playing. CONSTITUTION: A client(400) receives the multimedia content(500). A CRM server(130) stores/manages the customer information of the client. A media server(300) transmits the multimedia contents to the client. An AD processing server(120) extracts the AD data by referring to the customer information of the client provided from the CRM server and overlaps the AD data to an upper or a lower end of a screen of the multimedia contents transmitted to the client from the media server. The AD processing server schedules an inserting position and/or time zone of the AD. If the contents and/or a transmitting time of the multimedia contents are reached to the insertion position and/or time zone, the AD processing server transmits the extracted AD data.