发明名称 |
SYSTEM AND METHOD FOR WEB-BASED MARKETING AND CAMPAIGN MANAGEMENT |
摘要 |
A personalization system uses rules to adjudicate and characterize a customer, or a customer's actions, to personalize a business function, such as a displayed page, based on the outcome of the rules. A system for web-based marketing and campaign management that allows for personalizing the content or distribution of a marketing campaign to reflect the characteristics of a set of targeted users comprises: a user profiler, a rules editor for inputting a set of rules governing the requirements and goals of a marketing campaign; a rules engine (102) that accepts input from the rules editor and user characteristics and uses the set or rules to match individual member with a marketing campaign; and a campaign marketing processor (106) that uses the output of the rules engine (102) to distribute marketing content to each member of the set of targeted users.
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申请公布号 |
WO02084441(A8) |
申请公布日期 |
2004.02.19 |
申请号 |
WO2002US11969 |
申请日期 |
2002.04.16 |
申请人 |
BEA SYSTEMS, INC. |
发明人 |
SMITH, GREG;OLANDER, DARYL;STAMM, TOM;BERGMAN, ROBERT;COOKE, THOMAS |
分类号 |
G06Q30/00;(IPC1-7):G06F17/60 |
主分类号 |
G06Q30/00 |
代理机构 |
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地址 |
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