| 摘要 |
<P>PROBLEM TO BE SOLVED: To enable a user to expect effect as an information source by distributing advertisements that rouse user's interest, and to enable an advertiser to expect the improvement of business results such as sale results due to an increase in advertisement effect by expecting an increase in a program rating in distributed banner advertisements. <P>SOLUTION: In a multimedia distributing system comprising a cable TV station 103 for distributing information via a dedicated line 106 of distribution and a party 105 to a contract for receiving the distributed information, the cable TV station 103 has a controlling apparatus 305. The controlling apparatus 305 analyzes user management data being fed back from the party 105 to the reception contract with information distribution to presume the taste, current interest, and concern of the party 105 to the reception contract, saves presumed results as personal data for each party to the reception contract, and controls the selection of information to be distributed based on the personal data. <P>COPYRIGHT: (C)2004,JPO |
