DEVICE FOR REPRODUCING CONTENT SUCH AS VIDEO INFORMATION AND DEVICE FOR RECEIVING CONTENT

摘要

The present invention is relative with a reproducing apparatus and a receiving apparatus for affording the impression or evaluation in line with the intention of a content supplier to the audience. The reproducing apparatus reproduces an optical disc (1) in which the contents and the estimated evaluation values are recorded at the outset. The estimated evaluation values recorded on the optical disc (1) have been set by the content supplier based on estimated impression or evaluation by the audience on the content. As the reproducing apparatus reproduces the content, the apparatus measures the reaction of the audience by a reaction value inputting unit (61), calculates the impression or evaluation by the audience for the content by a recognition evaluation value calculating unit (63) and compares the recognized evaluation values to the estimated evaluation values read out from the optical disc (1) in a control evaluation value calculating unit (53). Based on the results of comparison, a system controller (7) changes the picture brightness or the sound level in subsequent scenes or shots to vary the site or sequence of reproduction of the optical disc (1) to change the ensuing story development. The estimated evaluation values and/or the content can be received by a receiving apparatus over a communication network.