A labelling apparatus (10) comprises a detachable label cassette (11) which presents labels to be attached to fruit and/or vegetables (12) and a label applicator (13) which receives the label and applies it to the fruit and/or vegetables. Label strip is pulled off the label cassette (11) by a label drive mechanism and the movement of the applicator (13) is driven by an applicator drive mechanism (22) both of which include stepper motor drives. A control arrangement (24) controls both the label drive mechanism and the applicator drive mechanism and the control arrangement (24) includes a memory device (32) which stores parameters relating to different labels. The use of stepper motors in the drives and the use of a memory (32) in the control arrangement makes it possible to provide for automatic set up on initiation or label change.
