SYSTEM AND METHOD FOR USING CARDS AS SHOPPING INCENTIVES

摘要

A method, system (see Fig. 1A), and computer program product is disclosed for implementing a marketing application using a store card as a Reward Card, Rebate Card, Pre-paid Script Program Card, Incentive Card, Gift Card or Frequent Shopper Card. A card provided in association with an initial credit is also associated with an identification and account stored in a computer database memory, and the identification in the card (2.00) enables the retailer to subsequently allow the consumer to use the card for additional computer based marketing, debit, and credit activity.