发明名称 Metadata mapping to support targeted advertising
摘要 <p>A television server generates a metadata map that represents relationships among media content description data based on viewing patterns of multiple viewers. The television server sends the metadata map to a client device. The client device targets advertisements to a viewer based on the metadata map and a recent viewing history of the viewer.</p>
申请公布号 EP1385285(A2) 申请公布日期 2004.01.28
申请号 EP20030011226 申请日期 2003.05.16
申请人 MICROSOFT CORPORATION 发明人 BABU, SURESH P.
分类号 H04H60/31;H04H60/65;H04H60/73;(IPC1-7):H04H9/00 主分类号 H04H60/31
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