| 摘要 |
A method is described for integrating corporate communications associated with product launch campaign by a corporation through a facilitator. The central facilitator identifies key stakeholders associated with a product launch, and creates a positioning statement to apply to the stakeholders to coordinate a shared message for the launch. Stakeholders are assigned action items to develop objectives, strategies and tactics for their respective functional areas. The facilitator then conducts and moderates meetings between subsets of stakeholders to eliminate redundant efforts, determine gaps in coverage, maintain consistency for the company's positioning and message, and determine cross-functional dependencies. A schedule of tasks associated for the launch is maintained by the facilitator
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