发明名称 Noise reduction for a cluster-based approach for targeted item delivery with inventory management
摘要 Reduction of noise within a cluster-based approach for item (such as ad) allocation, such as by using a linear program, is described. In one embodiment, probabilities are discretized into a predetermined number of groups, where the mean for the group that a particular probability has been discretized into is substituted for the particular probability when the items are being allocated. In another embodiment, the probabilities are decreased by a power function of the variances for them. In a third embodiment, allocation of items to clusters is not changed unless the sample sizes used to determine the corresponding probabilities for those ads is greater than a threshold. In a fourth embodiment, after allocation is performed a first time, a predetermined number of item are removed, and reallocation is performed.
申请公布号 US6665653(B1) 申请公布日期 2003.12.16
申请号 US20000565583 申请日期 2000.05.04
申请人 MICROSOFT CORPORATION 发明人 HECKERMAN DAVID E.;CHICKERING D. MAXWELL
分类号 G06Q30/00;(IPC1-7):G06N5/04 主分类号 G06Q30/00
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