METHOD AND SYSTEM FOR TARGETED INTERNET SEARCH ENGINE

摘要

A system and method for implementation of a pay-for-placement advertising model using a targeted search engine. The present invention provides a metho d and system for a geographic-targeted, pay-for-placement search engine (178) which allows advertisers to direct their advertisements and Web site to geographic areas in a way which maximizes the return on their advertising expenditures. Global Positioning System ("GPS") devices may be used to provi de geographic location information to the search engine. Targeted advertising campaigns may be created and managed by advertisers using search engine tool s. A search engine management system allows review and management of advertiser 's account activity. A fraud detection system prevents advertisers using the system from incurring charges due to improper and fraudulent use of the sear ch engine.