OFFLINE-TO-ONLINE TRAFFIC GENERATION AND DEMOGRAPHIC IDENTIFICATION PROCESS AND METHOD

摘要

Systems and methods for disseminating information in a manner that increases the reach of the information. In one embodiment, a plurality of relatively small advertisements are positioned in an advertising layout. This layout is published concurrently in a number of magazines which are preferably directed to people having similar interests and demographics. A replica of the layout is also provided on a web page. The advertisements in the layout comprise selectable objets that are linked to additional information relating to the respective advertisements.