| 摘要 |
<p>A managing system for an advertising message, composed of texts and/or images of a fixed type or in mobile sequences, on display devices, comprising: a site (20), accessible over a public telematic network, which has an availability, over appropriate access protocols, of a plurality of managing programs (30) of the advertising message on various types of display devices (1), a plurality of libraries (31) of texts and/or of images available for the given display device (1), a plurality of archive files (32) owned by the users to download the appropriately modified messages into; and a plurality of display devices (1) equipped with means for connecting (631, 641) to the public telematic network; where the individual user is capable of: accessing the managing programs (30) of the advertising message; modifying the text and/or the images of said message, and downloading the thus personalized message in his archive file of the site; where the user's display device (1) is capable of connecting to the site, and upon prior identification by an appropriate protocol (33), of downloading the user's personalized advertising message.</p> |
