SALES PROMOTION SUPPORTING SYSTEM AND METHOD, MANAGEMENT SERVER, PRINTED MATTER USE INFORMATION INPUT DEVICE, PROGRAM AND STORAGE MEDIUM

摘要

PROBLEM TO BE SOLVED: To provide a sales promotion supporting method which notifies a supplier of sales promotion contents of the effects of the sales promotion contents when the sales promotion contents such as catalogs and so on which a user wants are printed with a printer installed in a shop.

SOLUTION: Printing data are generated in a transmission server 16 based on the electronic data of the sales promotion contents stored in a data server 5. At that time, an identifier for monitoring information on the purchasing behavior of a user of articles is added to the printing data. The transmission server 16 transmits the printing data to a printer 3. When the user buys the articles by the use of the printed matters, a printed matter use information input terminal 6 installed in the shop reads the identifier printed in the printed matter and notifies a management server 7 of the results of the reading. The fare computing section 60 of the management server 7 adjusts the ratio of burdens on the supplier for a fee charged for outputting the printed matter based on the use state shown by the identifier, and provides the supplier with the information on the user's purchasing behavior.

COPYRIGHT: (C)2004,JPO