METHOD FOR STORING USER PROPENSITY DATA USING HYPERTEXT AND METHOD FOR LEARNING USER PROFILE USING THE SAME

摘要

PURPOSE: A method for storing the user propensity data using hypertext and the method for learning a user profile using the same are provided to reflect the changing propensity of a user correctly by obtaining the user's feedback data through the hypertext and reflecting a weight varied with time on the feedback data. CONSTITUTION: At new registration, an initial user profile is generated(201). At login, the user profile for learning is obtained by using an inputted user ID(202). The propensity information of the user is obtained from a database storing a keyword for a link forming a page in a web service and the weighted user feedback information(203). The weight of the feedback information is decided by using the user feedback information and the time information of the user profile, and the learning for the user profile is learned by reflecting it(204).