TELEVISION PROGRAM DISTRIBUTION SYSTEM, TELEVISION PROGRAM DISTRIBUTION METHOD, CONTENTS DISTRIBUTION SERVER, MOBILE TERMINAL, CONTROL METHOD FOR MOBILE TERMINAL, AND CONTROL PROGRAM FOR CONTROLLING MOBILE TERMINAL

摘要

PROBLEM TO BE SOLVED: To provide a television program distribution system capable of easily establishing a contract with each of sponsors of CM information by distributing CM information proper to each user.

SOLUTION: A contents distribution server 11 inserts new CM information having contents in response to the attribute of a user to a CM part of a television program received in real time. The server 11 transmits the television program with the CM information inserted thereto to mobile terminals 1 of users. The server 11 transmits CM related information associated with the inserted CM information to the mobile terminals 1 of the users in addition to the television program by means of electronic mail. Counting the number of access times indicative of accesses to particular sites on the basis of the CM related information and providing the counts to CM sponsors can allow the CM sponsors to confirm the advertisement effects of commercial messages, then the system can easily establish the contract with the sponsors.

COPYRIGHT: (C)2004,JPO