| 摘要 |
The present invention features a network-based in-store media broadcasting system comprising one or more, and preferably, a plurality of client player devices placed at a plurality of business locations, each of the client player devices being independently supported and in communication with the internal audio/visual system installed in the business location; a customizable broadcast supported on each of the client player devices and comprising informational content thereon (music, advertisements, etc.) that is specific to the particular business location; a central server system comprising one or more central servers in communication with each of the independent client player devices; and a network configuration connecting the client player devices to the central server network to provide an exchange of information between the two. The in-store media broadcasting system also comprises several proprietary software application modules functioning to allow the in-store media broadcasting system to operate. The present invention also features a unique method of doing business to provide in-store media broadcasting to one or more business locations. Not only is the business model capable of providing in-store media broadcasting, but a national radio-advertising platform or network focusing on major retailers and service providers throughout the country is also contemplated. The present invention system and service gives retailers and service providers the ability to broadcast customized music and messaging to their customers. In addition, the radio-advertising network provides a targeted advertising venue for consumer marketing companies and, unlike any other media, allows them to advertise products to select and targeted customers at the point of sale.
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