METHOD AND SYSTEM FOR VERIFYING EXPOSURE TO MESSAGE CONTENT DELIVERED VIA OUTDOOR MEDIA OR IN A CONCENTRATED FORMAT, INCLUDING COLLECTING A PRINTED VERIFICATION RESPONSE

摘要

Providing advertising comprises communicating, through a mass media, non-interactive broadcast network, an advertisement pod comprising multiple advertisements to a plurality of recipients. The broadcast network can comprise outdoor media. Each advertisement comprises advertising content. A query is communicated to the recipients about a selected portion of the advertising content of at least one of the advertisements. An offer of a reward is presented to the recipients as an incentive for each recipient to review the advertisements and to submit the response to the query. Respective responses to the query are collected through a printed response or other response device from each of responding ones of the recipients. Receipt of each response having a correct reply to the query verifies that the responding recipient has been exposed to at least the selected portion of the advertising content. In an alternative aspect, multiple advertisements can be broadcast in a concentrated format.