| 摘要 |
A method and system for marketing to potential customers for major decision goods and/or services purchases based on knowledge of the potential customers as purchasing units includes combining information from public information, purchased private information, and recorded behavior and actions observed with the marketer, seller or others as an input, then transmitting a marketing profile questionnaire about specific characteristics or preferences of purchasing units for goods or services to predetermined purchasing units meeting minimum criteria to collect and define purchasing units to whom marketing is performed. Control logic determines if any of the predetermined purchasing units have purchased in the past, or subsequently return the marketing profile questionnaire or make a purchase thereafter. If any one of the predetermined purchasing units purchased or purchases the goods or services of interest, a predetermined marketing communication is transmitted to the purchasing unit based on that purchase and information is stored. If any one of the predetermined purchasing units return the marketing profile questionnaire, information about each such purchasing unit is stored and predetermined marketing communications are transmitted based on the purchasing unit response to the marketing profile questionnaire. Periodic determinations also convert certain purchasing units to an inactive status.
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