Geführte Kaufentscheidungs-Hilfestellung in einem elektronischen Marktplatz- Umfeld

摘要

A system ( 10 ) for providing guided buying decision support within an electronic marketplace environment includes a server ( 42 ) that interacts with buyers ( 12 ) to receive procurement parameters for items. An option generator ( 50 ) receives procurement parameters for a particular item needed by a particular buyer ( 12 ), determines one or more acceptable item-supplier combinations consistent with the procurement parameters for the item, and generates one or more recommended options for communication to the buyer ( 12 ), each recommended option specifying a service through which it is possible to procure the item consistent with the procurement parameters. The server ( 42 ) further interacts with the buyer ( 12 ) to receive a selection of a particular recommended option. A manager application ( 46 ) automatically initiates the service specified in the selected recommended option in an attempt to procure the item consistent with the procurement parameters.