Point of purchase label construction

摘要

A point of purchase label construction for being associated with a displayed item for purchase. The label construction includes a label face stock, an opaque liner ply, the first face of the liner ply having an adhesive release coating portion and a release coating free portion. A line of weakness is disposed in the liner ply separating it into a first portion having the release coating for being readily removed to expose adhesive on a portion of the face stock, and a second release coating free portion. That exposed adhesive is pressed into contact with a surface of a point of purchase display so that the point of purchase indicia is readily visible. The second portion of the liner ply may have point of purchase indicia so that it can be bent to define a point of purchase flag.