MATRIX ADDRESSING METHOD AND CIRCUIT, AND LIQUID CRYSTAL DISPLAY DEVICE

摘要

The invention aims at reducing power consumption without sacrificing advantages of an alternately driving method in the prior art. A matrix addressing circuit for alternately driving pixels arranged in matrix, wherein: a plurality of row electrodes extending in a horizontal direction of a display screen are made to be selectively active for each horizontal scanning period of images to be displayed; a plurality of column electrodes extending in a vertical direction of the display screen are applied with respective pixel voltages that are responsive to the image and correspond to the horizontal scanning period while the pixel voltages have polarities alternating for each frame period of the images; and the pixel voltages have polarities alternating in the vertical direction spatially in a display area within the frame period. This matrix addressing circuit comprising: time-series operating means (30, 40) for successively sequencing on a time series an application timing of the pixel voltages for one row electrode and an application timing of the pixel voltages for the other row electrode, the pixel voltages for the other row electrode being to be in the same polarities as the pixel voltages for the one row electrode; and row driving means (30, 60) for activating the corresponding row electrode in response to each of the application timings of the pixel voltages for the one and the other row electrode.