A system and method is provided for automatically promoting a representative in a network marketing organization which includes multiple career levels. The representative is associated with account information. The system accepts application information and updates the account information. The system retrieves a plurality of promotion parameters and the updated account information and applies the promotion parameters to the account information to determine if the representative qualifies for a promotion. If the representative qualifies for a promotion, the system automatically updates the representative's career level with a new career level.