METHOD FOR MOBILE MOVIE ADVERTISING USING DYNAMIC MULTIMEDIA

摘要

PURPOSE: A method for mobile movie advertisement using dynamic multimedia is provided to realize effective movie advertisement by providing moving picture advertisement for a wanted movie to objects who want to see the movie. CONSTITUTION: A web server makes a theater map(S10). The web server receives information for movie advertisement from members and transmits the information to a DBMS(Data Base Management system) to store the information in a database(S12). A server of a specific theater requests transmission of a movie advertisement mail(S14). The web server judges whether the server is qualified for the corresponding service(S16). If so, the web server transmits the movie advertisement mail to the requesting server(S18). The web server judges whether an IMT-2000 terminal selects a specific movie(S20). If so, an MMSC(Multimedia Message Service Center) transmits video advertisement data to the IMT-2000 terminal(S22). The web server judges whether the IMT-2000 terminal requests a discount coupon(S24). If so, the web server issues the discount coupon(S26).