| 摘要 |
PURPOSE: A method for maximizing an advertising effect is provided to enhance brand image and the reliability of an advertiser by producing a deep impression on the consumer. CONSTITUTION: An advertising effect is continuously maintained by inducing a consumer to find a treasure of an advertising copy. The maximum advertising effect is obtained within a short time by inducing the consumer' expectation by means of an instant lottery ticket. The continuously provided information about new products produced a deep impression on the consumer. The continuously provided information about new products includes the consumer's right and a magazine. An advertiser's image is improved by the continuously provided information about new products. The number of consumers is increased by providing a lottery ticket carried forward from the last account.
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