DISPLAYING PAID SEARCH LISTINGS IN PROPORTION TO ADVERTISER SPENDING

摘要

In a pay for placement database search system (2200), in which advertisers (2202) pay to include their search listings in a database to be provided with search results (2212) in response to queries from searchers (2202 decides how much money he wants to spend on a search term. The search provider (2208) displays the advertisers' listings (2212) in proportion to the amount of money the respective advertisers spend. This permits the advertisers to subscribe to the database search system (2200), deciding how much to pay for a subscription for a predetermined time period. The search provider (2208) can recommend an optimal spend amount (2206) for the advertisers (2202).