INFORMATION PROCESSING SYSTEM FOR TARGETED MARKETING AND CUSTOMER RELATIONSHIP MANAGEMENT
摘要
<p>A computer-implemented system and method for creating a promotional campaign is disclosed herein. The disclosed method includes maintaining a database of information pertaining to a set of customers. A first segment definition corresponding to a first segment population composed of ones of the customer s is created. The method further includes associating a first offer with the first segment definition. An offer distribution mode may also be associated with the first segment definition such that the first offer and first offer distribution mode are associated with the campaign. Expected results of the campaign may then be generated. In a particular embodiment a geographic distribution of the first segment population is displayed in connection with generation of the expected campaign results.</p>
申请公布号
CA2488426(A1)
申请公布日期
2003.10.16
申请号
CA20032488426
申请日期
2003.04.03
申请人
VENTURE CATALYST INCORPORATED
发明人
COHN, JEFF;WINKLER, CLAUDIA;KLANDER, LARS;KLANDER, ARDYTH;NYDAM, DAVE;CALDERONELLO, JOSHUA;CARLSON, DAN;GOLDWASSER, MICHAEL J.;SAENZ, JAVIER