Advertising device for consumer product consists of toy articulated lorry supplied in blister pack and has picture on side of semi-trailer which changes with changing direction of view

摘要

Toy lorry used as advertising device (1) is supplied in a blister pack (8). The pack may be made of transparent plastics on a cardboard substrate (9). The toy lorry consists of a tractor unit with a semi-trailer (7) attached to it. A variable advertising display (3) is attached to each side (6) of the trailer. The advertising display carries pictures and advertising copy (4) and changes appearance with alterations in the direction of viewing. Known techniques for three-dimensional and variable advertising pictures may be used.