SYSTEM AND METHOD FOR PROVIDING ACCESS TO EPG FEATURES FROM WITHIN BROADCAST ADVERTISEMENTS

摘要

The system and method of the present invention provides access to interactive features (Fig 1) of an electronic program guide (608) by a user from within a broadcast advertisement (602). The method of the present invention comprises receiving the broadcast advertisement (602) comprising audio, video and promotional metadata over a broadcast distribution network. The received promotional metadata is analyzed to determine one or more valid electronic program guide features (608) and present options on a display device (604) corresponding to the one or more valid electronic program guide features (608). The user selects a presented option for execution.