Marketing response recording using short message service text word comparisons

摘要

At least one predetermined text string which may be either a single word or more within a message received by a destination number for an interactive marketing and/or survey system utilizing a short message system protocol (SMS) is detected and the message that includes the detected text string is routed to a specific message system client application on the basis of the existence of the predetermined text string. A reply message is returned to the originator indicating that the message has been received by the particular client application intended. The count of the number of messages allocated to each client application is available from a message recorder.