CROSS-BRANDING RESERVATION AND TRACKING SYSTEM

摘要

A cross-branding reservation and tracking system for disseminating travel information, making and booking travel arrangements, and tracking use thereof. Websites of travel agencies or non-travel related business affiliates are linked to a customized reservation and booking site at which information on various resorts and travel arrangements is presented in a cross-branded format. Reservations are booked through a centralized booking engine component of the customized site. Tracking functions audit and report on click-through activity originating from each affiliated site. Multiple affiliations through a single affiliated URL are also enabled.