| 摘要 |
PURPOSE: A method for the book mail marketing using an e-mail equipped with an e-book is provided to make each businessman complete an advertisement marketing process through one book mail forwarding by making the businessmen post up an advertisement on a page in the e-book and offering the book mail to mail users. CONSTITUTION: An advertiser selects the e-book of a desired genre from a server. The advertiser makes a bid for an advertisement space in the e-book selected by the advertiser. A bidding result is set by an order of the bidding price and is informed to the advertiser. The e-book is completed by inserting the advertisement. The e-mail equipped with the e-book is forwarded to an e-mail address included in an e-mail database.
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