发明名称 |
SYSTEM FOR TRANSMITTING SYNDICATED PROGRAMS OVER THE INTERNET |
摘要 |
<p>A system and method are provided for exposing Internet users to advertisements together with the distribution of media content in a manner which is germane to conventional syndicated broadcast agreements. The system includes a processor coupled to a memory device. The system further includes software means operable on the processor and memory device. The software means is operable on the processor for obtaining a user specific set of data prior to distributing a media package. The software means is operable for selecting a number of advertisements from a data bank containing a plurality of advertisements based on the user specific set of data. The software means is operable for combining the selected number of advertisements with a requested set of media content to form the media package. The software means is further operable for distributing the media package. In this manner a regional broadcasting station can preserve its investment in purchasing national syndicate broadcast rights by ensuring regional advertisers a penetration of their advertisements across a regional Internet audience. Methods for performing the same are similarly included.</p> |
申请公布号 |
EP1344167(A1) |
申请公布日期 |
2003.09.17 |
申请号 |
EP20010970729 |
申请日期 |
2001.09.10 |
申请人 |
SYNDICAST CORPORATION |
发明人 |
SOUTHAM, ADAM, G.;GUSTAFSON, JEFFREY, SVEN |
分类号 |
G06Q10/06;G06Q30/02;(IPC1-7):G06F17/60 |
主分类号 |
G06Q10/06 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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