| 摘要 |
A method of establishing market share for a business (10) is disclosed. The method includes transferring ownership of a pre-determined amount of equity in the business (10) to one or more existing or potential customers (11) of the business, wherein each customer (11) provides a commitment to purchase products and/or services from the business (10) to become entitled to the transfer of equity. A periodic evaluation of the activity of each customer (11) is performed to determine whether each customer is satisfying its commitment and equity transferred to or from each customer dependent on the result of the evaluation. Each customer (11) may be a business itself. An agent (13) may receive a commission based on customers (11) that they recruit or on dividend payments that they administer. Computerised apparatus for the system is also claimed.
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