Interactive advertising system for on-line terminals

摘要

There is disclosed a new system for providing advertising information in an interactive system having a plurality of remotely located terminals (12). Each terminal (12) includes a video display unit (20), logic (19) and a video storage medium such as a hard disc (18) in addition to the normal functions of the interactive system of which an ATM is an example. A remote centrally located commercial computer (10) is provided which is capable of transmitting digitized signals representing commercial offerings, and compressed digitized video signals are stored on the hard disc (18) of each terminal for display on the video unit (20) at times determined by the use of the terminal (12). The user selects the services of goods offered by the terminal (12) in the conventional manner. During the waiting time inherent in the operation of the terminal (12), a high quality video advertising message is displayed on the video unit (20) from the hard disc (18). The message will last for less than 15 seconds and the user-selected function will continue at the conclusion of the message. The advertising message will be changed, updated and varied directly from the central computer (10).