ADVERTISEMENT DISTRIBUTION METHOD, SERVER TERMINAL, USER TERMINAL, AND PROGRAM

摘要

PROBLEM TO BE SOLVED: To realize advertisement distribution enabled to display advertising effect to the maximum extent by attracting users to the advertisement.

SOLUTION: A matching table 103a accommodates associated information consisting of an event to be conveyed to a user terminal 200 and advertisement information associated with each other. The event recognition unit 101 recognizes the occurrence of an event to be transmitted to the user terminal 200, and a matching unit 103 refers to the matching table 103a for advertisement information associated with the recognized event, and specifies the advertisement information. A distribution control unit 104, instead of transmitting the recognized event to the user terminal 200 over a communication network 300, takes the specified advertisement information out of an advertisement storage unit 102 and then transmits it to the user terminal 200 over the communication network 300. The user at the user terminal 200 recognizes the event thanks to the distributed advertisement information.

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