发明名称 VIEWER IDENTIFICATION APPARATUS FOR USE IN A BROADCAST AUDIENCE MEASUREMENT.
摘要 <p>A broadcast audience measurement system provides a display of the currently recorded audience status on a remote control device located at or near a viewing location from which a broadcast audience member views television programming. Displaying the audience status on a small, viewer-proximate, display, instead of on a separate display next to the television set, allows a broadcast audience research company to use smaller, less obtrusive equipment, thus increasing the likelihood that viewers associated with the statistically selected viewing premises will cooperate with the audience measurement and making their status as members of a research panel less obvious to visitors.</p>
申请公布号 MXPA01011900(A) 申请公布日期 2003.09.04
申请号 MX2001PA11900 申请日期 2000.03.22
申请人 NIELSEN MEDIA RESEARCH, INC. 发明人 COOK, BARRY
分类号 H04N17/00;H04H60/31;H04H60/45;(IPC1-7):H04H9/00 主分类号 H04N17/00
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